The local discovery playbook
Practical field notes for the moments between being found and being chosen.
Start here
Build the shortest path to a customer
How to Get More Leads from Your Google Business Profile
Turn Google Search and Maps interest into trackable enquiries and booking requests with a clearer post-click journey.
Read the playbook ↗Continue the journey
Four focused guides
What Link Should You Add to Your Google Business Profile?
Choose the right website, menu, service, or booking destination—and avoid sending customers into another dead end.
One Business Page for Google, Instagram, Links, and QR Codes
Learn how one current customer destination can connect every online profile and physical discovery point.
How to Track Google, Instagram, Shared Links, and QR Codes
Measure which discovery channels lead to calls, directions, messages, enquiries, and bookings.
From Google Maps to a Store Visit: The Missing Steps
Map the journey after local discovery and remove the information gaps that make first-time visitors hesitate.
Put the playbook into practice
One destination. Every discovery point.
Give customers current information, then let them enquire, call, get directions, or request a booking without hunting for the next step.
Create your free page